From all the research I’ve done and comments I’ve read from business owners online over the past month, it seems that a lot of you guys out there either don’t really understand the GDPR and what it means to your EU and Non-EU based business or you’re not taking this thing even halfway seriously enough. Even after my last article, it still seems a lot of people either just don’t know or don’t care.
Maybe it’s me. Maybe you’re not taking it seriously because you might think this is just one guy’s opinion. I mean, I’ve got a little name in the DM world but I’m no Rand Fishkin or Mari Smith…maybe that’s what you guys don’t seem to care.
It’s not just me. It really isn’t just me saying this.
Therefore, before anything else we do here at the Smokehouse, I’m going to present to you a round up of reading material that I’ve had to read over the past few weeks at the day job to prepare for this in hopes that you will take this as seriously as you should.
The Great GDPR Roundup
What Is The GDPR?
The GDPR and Your Email Marketing
The GDPR and Social/SEO
The GDPR and PPC/Remarketing
The GDPR and Your eCommerce Store
The GDPR and Your IT Team
The Bottom Line
Look, this is big.
Like BIG big.
Personally, I’ve never seen anything like this come down the pike in my years of doing digital marketing or IT and I was here for CAN-SPAM and CASL.
This is going to completely change digital marketing, legal, privacy policies and IT as we know it. NOTHING is going to be the same after this drops thanks to these ridiculously high penalties and I PROMISE YOU THE GOVERNING/ENFORCEMENT BOARD WILL BE LOOKING TO MAKE EXAMPLES OUT OF VIOLATORS BOTH BIG AND SMALL TO SHOW THAT THIS APPLIES TO EVERYONE, at least in the early stages of this.
If you play around with this or think, ‘Oh, well, they’re not going to come after ME!’ then you just keep on thinking that until you get smacked with a penalty and you have to close up shop.
With all this information online out there, you can’t say you weren’t warned. Talk to your legal team and get this one RIGHT.