The Most Important Digital Marketing Article You Will Read This Week (or last..)

OK, as you all may or may not know, I usually write Smokehouse articles on Sundays and schedule them to launch on Wednesdays because..well, I have a day job. You thought THIS paid the bills? Not likely..

Anyway, I was going to write something for the coming week but really, after I read this article on Search Engine Land this morning, I decided not to.

Why?

Because if you only read ONE digital marketing article this week, this should be it, and it’s not mine:

Is your information architecture costing your e-commerce web shop millions in lost sales?

I’ve been screaming all of this from the rooftops for all the years I’ve been involved in Digital Marketing and so far, no one has been listening so here is another perfect example to have someone else hit you over the head with all this. Maybe since people haven’t been listening to me, hearing it from someone else will really drive it home.

FIX. YOUR. TECH. OR. NOTHING. ELSE. WILL. MATTER.

 

fixsiteverily

 

SEO. IS. NOT. MAGIC.

SOCIAL. MEDIA. MARKETING. IS. NOT. MAGIC.

You can drive all the traffic to your site all day and all night but if your site is terrible, your horrible conversion rates will not change.

PS:¬†Also, I’ll be back with a proper update next week..I promise I’m not getting lazy, I just got a new dog and well, life stuff is going on. Also the day job…need to keep the lights on and all that.

And really, if you don’t do what’s outlined in that article first, nothing I can tell you is going to matter anyway.

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